It depends on your timeline and goals. SEO builds long-term authority and generates compounding visibility over months, making it ideal for sustainable growth. PPC delivers immediate visibility and works well when you need leads faster or want to test messaging. Most successful firms use both strategies together, starting with PPC for immediate pipeline and adding SEO for long-term cost efficiency.

Typical SEO timelines for law firms range from three to six months before meaningful ranking improvements appear, with continued growth through month twelve. Early progress includes technical fixes and local visibility improvements, which may drive small increases in leads. Competitive practice areas like personal injury can take longer due to high competition levels in West Palm Beach.

Yes, Google Business Profile optimization is a core part of our local SEO service. We optimize your profile categories, services, photos, and posts, implement ethical review strategies, and manage Q&A sections. Map Pack visibility is often the fastest path to new leads for law firms, so we prioritize GBP optimization in every engagement

Track consultations, not just leads. Measure how many calls and form submissions you receive, how many convert to consultations, and how many consultations turn into signed cases. Cost-per-lead matters for paid campaigns, and lead quality notes from your intake team reveal which sources produce better prospects. Rankings and traffic are useful context but don't directly measure business impact

Yes, but it requires strategic prioritization. We typically recommend focusing on one or two primary practice areas initially, then expanding to additional areas once you've established strong visibility. Each practice area needs dedicated content, keyword targeting, and conversion strategies. Spreading budget too thin across many practice areas usually results in weak performance everywhere.

Yes, we design and develop new websites for law firms and redesign existing sites that aren't converting visitors effectively. Our designs prioritize mobile performance, clear practice-area communication, fast load times, and conversion elements like contact forms and click-to-call functionality. Every site is built with SEO foundations in place so it's ready to rank from launch.

Every strategy we build complies with Florida Bar Rule 4-7 and Google's legal advertising policies. We avoid guarantees, misleading claims, and unverifiable outcome statements. Ad copy is reviewed for compliance before launch. Website content includes required disclaimers. Review strategies follow bar ethics rules. Our goal is sustainable growth that protects your firm's reputation and bar standing.